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Affiliate FAQ


What is the Houzz Affiliate Program and how does it work?

The Affiliate Program is a service that allows participating websites to earn commission on sales referred to Houzz.com using specially tracked links provided via Impact Radius.

After you apply for our program via Impact Radius and are accepted as an affiliate, you may place links via banners, widgets, text links and other tools or creative on your website. When your visitors click through to the Houzz website via these links, that visitor is tracked within a 30 day cookie window until they place an order. When an order is placed by such a visitor, the order is associated with your website as the referring source and your Impact Radius affiliate account is credited a commission for the order. So the more visitors you refer and the more of those visitors who convert into Houzz customers, the more you get paid – and unlike many other websites, you get paid each time that customer places an order within 7 days of clicking on your affiliate link, not just the first time!

How do I become an affiliate of Houzz?

You may join the program here: Join Today

Who can become a Houzz affiliate?

Any website operator that operates a family friendly website is eligible to join the Houzz Affiliate Program, subject to the program’s terms and conditions.

Can websites outside of the U.S. become affiliate partners?

Yes. We accept affiliates from anywhere in the world, as long as Impact Radius supports your country of residence and your content is directed toward the US market.

How do I apply for the program if I have multiple websites?

You can apply for the program under your company profile through Impact Radius and then list additional websites that you may promote Houzz on in your account.

Are there any fees or costs associated with becoming an affiliate?

No, there is no charge to join the Houzz affiliate program. It is free to sign up, and free to add banners, widgets and links to your site.

Does Houzz have a dedicated program manager to contact for more questions?

Yes, we are committed to making our affiliates successful. Please contact affiliates@houzz.com with any questions.



What commission levels does Houzz offer?

Houzz currently offers a competitive commission rate on all products, excepting the purchase of gift cards.

What is a cookie?

A cookie is a small piece of data that is transferred to a computer in order to mark it for a later transaction. Affiliate programs use cookies to track customers who have clicked on links from your site and made purchases so you can get your commission.

What is the cookie length?

The cookie length is 30 days. You get credit for any order within 30 days of the original click placed by the customer.

What Is EPC?

EPC stands for Estimated Earnings per 100 Clicks.

Banners and Text Links

Can I place links, widgets, banners, products and other creative anywhere on my website?

Yes, we recommend you think of the placement that would be most appealing to potential customers and place creative to promote the highest click-through rate and conversion possible.

How many links, widgets, banners, products, and other creative can I place on my website?

There is no limit, and we encourage you to use as many as necessary and appropriate to improve click-through rate and conversion. We have found that a creative banner along with a text link or logo improves effectiveness.

Can I use Houzz graphics and content from the Houzz website?

You may find more information on the Houzz website content and materials terms of use here.

Can I see a preview of your banners?

There are a variety of banners in a variety of sizes available in the Impact Radius for perusal. If you are looking for something specific that is not readily available in IR, please reach out to the team at affiliates@houzz.com.

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